Croatian Association for franchising is a nonprofit, nongovernmental organization established in late 2002 with the aim to promote and advertise franchise licensing in Croatia, gathering franchises and establishing policies and standards for franchise licensing in Croatia. Its mission is to promote and advertise the franchise licensing in Croatia, and that is exactly the name of the project that marks its public. This is an important factor for promoting entrepreneurship in general, which is itself the economic development of each country. In their performances, the promotion of franchise businesses is a very important factor for the reduction of unemployment in Croatia.